Minisite design: do you know what that means? Or maybe you have heard other people talk about minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info.Typically the only people who know about minisite design is Internet marketers. People outside the world of Internet marketing most likely do not know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. This alone is worth many times over the price of getting a minisite design done. It’s really a pity if you say to yourself “I want to get more traffic to my website” when your minisite design is really bad.
Now, you may think that you want to design a minisite by yourself. Well, the answer is NO you really don’t want to do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. The first one is that your design is most likely very poor in quality. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. Your time would better be spent on things that you are good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.
